Eircode Targeted Campaigns in Ireland
Pinpoint the exact Irish households most likely to respond — by Eircode, demographic and consumer profile.
What is it?
What is eircode targeted campaigns?
Eircode is Ireland's unique-per-property postcode system. Combined with demographic and consumer data, it lets us pinpoint the exact streets, estates and routing keys most likely to respond to your offer — and concentrate your distribution budget there.
We layer income, age, household composition and consumer profile data over Eircode geography to build catchments that match your ideal customer, not just a broad-brush postcode area.
Key benefits
Why this service drives response.
Surgical precision
Drop to the exact Eircodes most likely to respond to your offer.
Catchment planning
Build catchments around stores, branches or franchise territories.
Smarter spend
Stop paying to reach households that will never convert.
Surgical precision
Target individual routing keys (D04, T12, H91, V94) rather than entire towns.
Demographic overlays
Layer income, age, household composition and consumer profiles on every drop.
Catchment planning
Build catchments around stores, branches, clinics or franchise territories.
How it works
From brief to delivered, in five steps.
A proven process refined over 1,000+ Irish leaflet campaigns — every step audited, every drop accountable.
- 11. Customer profileDefine your ideal customer — by demographics, behaviour or lookalike modelling.
- 22. Eircode mappingWe identify the routing keys and small areas that best match the profile.
- 33. Catchment designBuild catchments by drive time, store radius or franchise territory.
- 44. DistributionGPS-tracked drops into only the Eircodes that match.
- 55. Response analysisReports tie response back to Eircode for continuous refinement.
Why Leaflet Broker
Ireland's trusted leaflet distribution specialists.
GPS on every drop
Real-time tracking, route playback and heat maps as standard.
Audited & verified
Supervisor back-checks and random household verification.
32-county coverage
Local route knowledge from Donegal to Cork.
1,000+ campaigns
Trusted by Irish SMEs, franchises, charities and political parties.
Coverage areas
Where we deliver.
Run a campaign in a single Eircode or roll it out across all 32 counties — same audit standards, same reporting.
Check coverage in your area- Dublin (D1–D24, North & South County)
- Cork City & County
- Galway City & County
- Limerick, Waterford & Kilkenny
- Sligo, Mayo, Donegal & the North West
- Wexford, Wicklow & the South East
- Midlands: Athlone, Mullingar, Tullamore, Portlaoise
- Nationwide 32-county coverage
The complete guide
Everything you need to know about eircode targeted campaigns in Ireland.
Ireland's Eircode system is one of the most precise postcode systems in the world: unique to every individual property rather than shared across a street or area. For marketers, that precision is transformative. Instead of saturating a whole town with leaflets, you can pinpoint the exact routing keys, small areas and even individual estates most likely to respond.
Leaflet Broker layers Eircode geography with demographic and consumer data from trusted Irish data partners. That means we can target by household income, age profile, family composition, dwelling type and consumer behaviour, all overlaid on the Eircode map. The result is a catchment built around your ideal customer rather than a generic postcode boundary.
Common use cases include catchment planning around a single store or clinic (typically a 10–15 minute drive time), franchise territory planning where each territory needs distinct coverage, lookalike modelling against an existing customer base, and competitive defence in postcodes where a rival has just opened.
Eircode targeting is included on every Leaflet Broker campaign at no extra cost. Talk to us about your ideal customer profile and we'll build a catchment that maximises response and minimises waste.
FAQs
Eircode Targeted Campaigns — frequently asked questions.
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Ready when you are
Launch your eircode targeted campaigns campaign
Talk to a senior strategist about targeting, design, print and distribution — all under one roof, all GPS verified.