One partner for every part of your leaflet campaign.

Leaflet distribution remains one of the most measurable and cost-effective marketing channels available to Irish businesses. While digital advertising costs continue to climb and consumers become increasingly adept at filtering out online noise, a well-designed leaflet landing on the doormat still commands attention. According to research published by the Direct Marketing Association, 79% of consumers act on direct mail immediately, compared to just 45% who say the same about email. For SMEs in Dublin, Cork, Galway, Limerick and every town in between, this means door drops continue to deliver some of the strongest returns on marketing investment available anywhere in the marketing mix.

At Leaflet Broker we have spent more than a decade helping Irish brands plan, produce and deliver leaflet campaigns that work. This page is your hub for every service we offer — shared and solo door-to-door distribution, home and business drops, GPS tracked routes, Eircode targeting, addressed direct mail, professional graphic design and high-quality printing. Below we walk through how each service works, when to choose it, and how to combine services into a campaign that consistently outperforms digital-only marketing on cost-per-acquisition.

Shared vs solo distribution: which delivers a better response?

The most common question we are asked is whether to run a shared (multi-drop) or solo (solus) leaflet distribution campaign. The honest answer is that both have their place, and the right choice depends on your offer, your audience and your budget. Shared distribution bundles your leaflet with up to four non-competing items, which dramatically reduces the cost per thousand — typically from €45 for shared drops compared to €75–€110 for solo. For high-volume awareness campaigns, supermarket promotions and recurring offers, shared distribution gives you the widest reach for the lowest spend.

Solo distribution, on the other hand, delivers your leaflet alone into each letterbox. Because there are no other items competing for the household's attention, solo drops consistently produce higher response rates — often 1.5 to 2 times those of shared campaigns. We recommend solo distribution for grand openings, high-value offers, premium brands, political campaigns and any situation where recall and response matter more than raw reach.

Home distribution: reaching residential Ireland street by street

Our home leaflet distribution service covers every type of residential property in the country, from city-centre apartments and suburban estates to one-off rural homes accessible only by farm road. We work with experienced local distributors who know their patches intimately, supported by supervisors who carry out random back-checks on every campaign. Whether you are a local takeaway promoting a new menu, an estate agent canvassing a catchment, or a national retailer announcing a sale, home distribution puts your message directly in front of the families and decision-makers who matter most.

Business distribution: B2B campaigns that bypass gatekeepers

B2B marketing is notoriously difficult. Cold email gets filtered, LinkedIn messages go unanswered, and gatekeepers are paid to screen out cold callers. A hand-delivered leaflet, however, almost always reaches the desk of the relevant decision-maker. Our business distribution teams cover industrial estates, business parks, office blocks and high streets nationwide, delivering by hand and recording every premises visited. For accountants, IT service providers, recruiters, insurance brokers and trade suppliers, business distribution remains one of the most underused but effective B2B lead generation channels in Ireland.

Direct mail marketing: addressed campaigns that command attention

Where unaddressed leaflet distribution offers the lowest cost per household, direct mail offers the highest response per piece. Addressed mail allows you to personalise the salutation, vary the offer by recipient and use higher-value formats such as dimensional mail or branded envelopes that stand out from the everyday post. Leaflet Broker manages every stage of a direct mail campaign — sourcing GDPR- compliant data, de-duplicating against your in-house list, designing the creative, printing, enveloping, sealing and lodging with An Post. Our clients typically see response rates of 3–9% on well-targeted direct mail campaigns, which is multiples higher than digital channels for the same audience.

Eircode targeted marketing: surgical precision for Irish campaigns

Ireland's Eircode system is one of the most precise postcode systems in the world. Unlike British or American postcodes, an Eircode identifies a single property rather than a street or block. This makes Ireland uniquely suited to micro-targeted marketing campaigns. We use Eircode routing keys (the first three characters such as D04 or T12) for broad catchment work, and full Eircodes for surgical campaigns where you want to reach only specific household profiles. Combine Eircode targeting with our consumer data overlays — household income, age profile, presence of children, dwelling type — and you can drop your leaflet only into the homes most likely to respond.

GPS tracked distribution: transparency you can audit

The leaflet distribution industry has historically suffered from a trust problem. Operators with no audit trail occasionally cut corners, leaving bundles in skips or skipping streets — a practice that costs Irish businesses dearly. Leaflet Broker solved this years ago by equipping every distributor with a GPS-enabled device that records their route in real time. After every campaign you receive a branded PDF report showing route playback, coverage heat maps, time-on-street data and total distance walked. Anomalies are flagged automatically and re-distributed at no cost to you. This is the level of transparency that has made us the trusted partner of franchises, multi-site operators and marketing agencies across Ireland.

Graphic design and printing: built for response, not just for show

A great campaign starts with a great leaflet. Our in-house design studio specialises in conversion-focused creative — sharp typography, clean visual hierarchy, prominent offers and clear calls-to-action. We design with print in mind from the very first draft, accounting for bleed, fold, stock weight and finish so there are no surprises at production. Our printing services span everything from short-run digital proofing to high-volume litho jobs of 5 million pieces or more, with premium silk, gloss and uncoated stocks, FSC-certified paper options and vegetable-based inks for clients with sustainability commitments.

Nationwide distribution: one partner for every county

Running a national rollout used to mean juggling a dozen regional distributors, each with their own pricing, reporting standards and reliability. Leaflet Broker consolidates all of that into a single relationship. You get one point of contact, one consolidated invoice and consistent reporting standards across all 32 counties. For franchise networks we provide per-territory reporting that you can pass directly to franchisees, with central oversight for head office. For national retailers we coordinate timed regional drops to match advertising flights, store openings or seasonal promotions.

How to combine services for maximum ROI

The clients who see the strongest results from us rarely buy a single service in isolation. The highest-performing campaigns typically combine catchment planning with Eircode targeting, conversion-focused design, premium print and a sequenced multi-drop schedule with GPS-tracked verification. By layering services you reduce cost, shorten timelines and dramatically improve the response of each individual drop. A well-coordinated campaign of three sequenced drops to a tightly targeted catchment will almost always outperform a single mass drop of the same total quantity — often by a factor of two or three.

Whether you are launching a new brand, opening a new location, promoting a seasonal offer or simply looking to keep your business top-of-mind with local customers, Leaflet Broker has a service or combination of services that will fit your goals and your budget. Get in touch today for a free, no-obligation quote and a tailored campaign plan from one of our senior strategists.