Direct Mail Marketing in Ireland

Direct mail is enjoying a renaissance in Ireland. As digital channels become more crowded and more expensive, marketers are rediscovering the cut-through of a personally addressed letter, postcard or pack arriving by post. Response rates for well-targeted direct mail consistently outperform comparable email campaigns, and dwell time with a physical piece is measured in minutes rather than seconds.

Leaflet Broker runs end-to-end direct mail campaigns from a single brief. We start with the audience — defined by household profile, B2B role, sector, geography or your own first-party data — and source a GDPR-compliant list from trusted Irish data partners, or work directly against your CRM export. All data is cleansed, de-duplicated and screened against the An Post Mail Preference Service before mailing.

Creative is designed in-house with variable data printing in mind. Names, offers, codes and personalised URLs can be merged into every pack at scale, so a campaign of 50,000 letters can carry 50,000 individually personalised messages without the cost of a bespoke print run.

Print, enveloping, addressing and postage are all handled under one roof. We use An Post's bulk mail arrangements where eligible to reduce postage costs, and we can offer first-class, standard, or unaddressed postal options depending on your budget and timing.

Response is tracked through personalised URLs (PURLs), QR codes and unique offer codes, so you can attribute every conversion back to the campaign. Reports are delivered within 48 hours of dispatch confirmation, with ongoing response data available for as long as the campaign is live.